Robert Wreschniok strongly believes that design is of central importance for the future and economic success of companies – even more so in the age of digital transformation.
As CEO of the TATIN Institute for Strategy Activation and head of TATIN Design Enterprises Munich, he oversees Design Enterprises’ German-market accounts.
Robert Wreschniok is developer of the 1% Method for Strategy Execution. For more than 20 years, he has focused on one central question: how organizations turn strategy into measurable action across hundreds of teams.
Wreschniok has published extensively on strategy activation, organizational development and strategy execution. His books and publications include:
- - Die 1% Methode für die Organisationsentwicklung – Große Strategien setzt man am besten in kleinen Schritten um (Vahlen, 2026)
- - Featured with the TATIN Institute's strategy activation approach in a 2025 Stanford Social Innovation Review case study on E.ON Italia (SSIR, 2025)
- - Das große Buch der Strategie (Vahlen, 2024)
- - The Strategy Activation Canvas (Routledge, 2023)
- - Das Playbook Strategie-Aktivierung (Vahlen, 2022)
- - Strategie-Aktivierung. Wie abstrakte Konzepte wirksam werden, Zeitschrift für OrganisationsEntwicklung (ZOE, 03/2019)