TATIN Design Enterprises GmbH
Basel: Kirschgartenstrasse 7, 4051 Basel, Switzerland
+ 41 61 261 60 37 | Mail
Munich: Isarwinkel 6, 81379 Munich, Germany
+49 172 831 19 17 | Mail
Member of TATIN Associates
This family-owned Swiss company develops, produces and distributes high-quality hand tools worldwide. What was needed was a new strategy for increasing the company’s success through communications.
Our first step was to develop a clear brand identity, change the name from PB Baumann to PB Swiss Tools, and design a compatible logo. The second step was to identify the products and packaging that would serve as the most important communications channels, which led to a redesigning of product and packaging graphics, the catalog design, the web presence, exhibitions as well as point-of-sale merchandising.
The brand identity we developed is still in use today.
Design System: Brand System, Packaging Design, Tool Labeling, Web Design
Project Partner: Ruedi A. Müller-Beyeler, TATIN Communications Management, Zurich
Contact: Oliver Mayer, Head of TATIN Design Enterprises
TATIN Design Enterprises GmbH | Kirschgartenstrasse 7 | 4051 Basel, Switzerland | + 41 61 261 60 37 | Mail